How do forward-thinking companies like Facebook look to their customers to grow their business? The Things Customers Can Do Better Than You, on the Harvard Business Review blog, gives great insight into what customers can uniquely do better than you. We were inspired to share our own perspective how patients can help plastic surgeons deliver great patient experiences simply by listening to customer feedback.
RealSelf.com’s CEO Tom Seery writes on MediBeauty.biz, “the new marketing solution is to go back to the old idea of word of mouth. This means doctors have to shift from pleasing the Google robot to a web presence that’s patient-centric.”
From WSJ.com, how retail giants like L.L. Bean and Wal-Mart are using online ratings and reviews to make decisions about the products they sell and to directly resolve consumer problems with transparency.
From the Washington Post earlier in July, for ratings giant Consumer Reports now expanding into the realm of physician ratings, they claim that “physician ratings is a journey, not a destination.”