The RPR Top 5: Great Articles About Improving The Plastic Surgery Patient Experience for June 2012

1. The New Google+ Local: Healthcare Not Invited to Participate

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Jeff Segal, CEO of Medical Justice, explains how recent changes to Google’s local business review system will make it even harder for patients to post objective reviews of healthcare providers.

2. How to Write Emails that Sell (and that People Love to Read)

What is Infotainment and how can you use it in your email marketing to be more successful? Ben Settle shares 3 secrets to writing great marketing emails on Copyblogger.com.

3. Doctors Should Enlist “Brand Advocates” to Promote their Practice

RealSelf.com shares reasons why you need satisfied patients to be advocates for your practice, not just by writing reviews for you but by supporting your brand through social channels and word of mouth.

4. How Zagat and Google Create Reviews of Your Practice

Chris Brown at Rosemont Media explains the new review summary format and 30 point Zagat scale being used in Google + Business ratings and reviews.

5. Yelp Joins Bing Search Engine And Apple Maps – Ignore At Your Own Risk

Now that Yelp has partnered with both Bing and Apple to deliver content, it’s probably time to address your strategy for both increasing your presence on Yelp and building stable review content on other sites you can depend on. For plastic surgeons these sites are few and far between, but RealSelf, Real Patient Ratings, and a few others are out there.