The nature of content you create affects users differently and can be categorized into four distinct categories: entertain, educate, persuade, convert.
Over a decade of testing various types of content with prospective patients has determined that patients who are ready to make an appointment require real reviews from past patients to move forward. The illustrations below further confirm our findings.
Depending on the type of business you have, you may not need all of the elements below. Medical practices, for instance, don’t need games! Review content presented to prospective patients results in a massive increase in conversions, along with content about price/cost. If your website doesn’t have these two content types, get going and add it now.