Tag Archives: social media

See the RealPatientRatings Team in Boston

bigstock-Boston-Skyline-at-night-Massa-95892542We are proud to announce that our founder, Marie Olesen, and our Director of Online Strategy, Eva Sheie, will be presenting on practice management, social media, and search engine optimization at several events during this week’s American Society of Plastic Surgeons (ASPS) meeting. 

If you’re headed to Boston, stop by and see us in booth #1163 at the exhibit hall and find out what’s new with RealPatientRatings, or join the team at any of the following courses throughout the week. 

ASPS Boston: October 16-20, 2015

(PR170) New! Hot Topics from Re-Boot Camp
Faculty: Allyson Avila, Wendy Collins, Sandy Roos, Eva Sheie
Date: Friday, October 16, 1:00 – 4:00 PM
Location: 204b, BCEC

(PR261) Finding Hidden Revenue in Your Practice
Faculty: Marie Olesen
Date: Saturday, October 17, 5:00 – 7:00 PM
Location: 211, BCEC

(PR560) Lost in Google Space: Can anyone really get you to the top of the search results?
Faculty: Eva Sheie
Date: Tuesday, October 20, 7:00 – 9:00 am
Location: 208, BCEC

American Society of Plastic Surgical Nurses (ASPSN)

Moderated Poster Session
P2. Unlocking the Secret to Great SEO, Eva Sheie
P4. Implementing a 5 Star Patient Education Process to Drive Retention, April Linden
Date: Sunday, October 18, 5:00 pm – 5:30 pm 

American Society of Plastic Surgery Professionals (ASPSP)

Steal from the Best: How to Use Reviews to Grow Revenue
Faculty: Eva Sheie
Date: Monday, October 19, 9:15-10:00

6 tips for maximizing peak web traffic in January

Did you know that web traffic peaks for aesthetic practices in January?

2011-year-resolution-400x400Maybe it’s all those New Year’s resolutions. Consumers are very active in January. It happens every year, but most practices are not aware of the increase because surgical schedules are often quiet at this time.

What can you do to take advantage of this increase of attention on the web?

1. Answer your emails quickly.

Consumers are on the move and you should be ready and responsive. There are big scheduling advantages for practices that respond promptly and effectively to contact forms and other email leads.

Make sure your consult strategy is consistent with your goals. Remember there’s a direct correlation between the number of consults seen and the amount of surgery you’re going to do. If your goal is to fill your surgical schedule, try to remove consult barriers.

  • If you charge for consults, you can temporarily waive consult fees as a special to increase the number of consults you see.
  • If you don’t charge for consults, you need to vet patients well. Make sure that your consult slots are filled with serious patients. You can help patients get pre-approved if they’re going to need a payment plan.

2. Test new consult times.

Do you have consult times that really work best for your patients? This might be a good time to try some new appointment times earlier or later or different days of the week. You might want to add some evening appointments or Saturdays to accommodate working women. Announce the extended hours online and through social media.

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3. Let your patients help you tell your story.

As consumers do their research, they are using ratings and reviews to vet practices. Do everything you can to be sure the story they’ll find on the web is a positive one.

  • Being open and transparent with the comments and experiences of your past patients sends a strong signal to prospective patients. They need to know you care about the surgical outcome, but also about each patient’s surgical experience.
  • You can accomplish this by posting patient thank you notes and sharing patient comments you receive. You can also increase credibility with third party help. (Many practices leverage the on-going feedback of patients generated with RealPatientRatings™.)

4. Plan a fun email marketing campaign to engage your mailing list.

Remember that breast and body procedures are the prime subjects for this time of year. Offer a special promotion for every interest: surgery, Botox® and fillers, cellulite, and skin care. Then coordinate the email campaign with social media.

5. Hold an event or open house at the end of January or in early February.

This gives you several weeks to attract guests and build excitement. Topics might be Mommy Makeovers or breast alternatives that will help your patients be ready to celebrate Valentine’s Day. This might also be a time to test group or seminar consults. Be sure to include happy patients among your attendees.

6. Plan your social media strategy for the month!

Maximize the above ideas with a specific plan for Facebook. Keep your message in front of your audience longer by promoting a post – the cost is usually just $10-20.

Not sure what to do? Talk to Monique Ramsey at Cosmetic Social Media, our favorite social media expert.

We hope you find these ideas helpful and that they spur you on to great thoughts of your own. Happy new year!!

5 high-impact summer projects for plastic surgeons

work_at_the_beachBetween the economy, Olympics, heat waves and back to school preparations looming, not many people are thinking about cosmetic surgery. This quiet time is seasonal, but it’s real.

What can we do during these quiet weeks? Certainly surgeons can take well-deserved vacations. Or you can focus on making your practice better for when the good times begin to roll.

Choose a project or two that will have long-term positive effects on your business.

Create new web content

Building content is like building equity. Content isn’t just text, but also includes before & after photos, images, videos, illustrations, thank you notes from patients… anything that is a resource for patients to learn more about you and the procedures they’re interested in.

Write some blog posts

Blogging is effective but can be hard to do consistently. Get your feet wet by writing a few short articles for the web and include topics patients care about most – photos, prices, and financing. Be sure to include some real-life anecdotes about positive outcomes. After you post, be sure to share it on LinkedIN, Facebook, and Twitter.

Experiment with social media

Social media can be very effective, but has to be authentic. Commit to interacting on Facebook for a week or two and see how your patients respond. Use other successful Facebook pages as a model for what to do, and remember that shorter is always better on Facebook. (Less than 100 characters per post)

Survey your patients

Being an ostrich isn’t good for business. Find out how your patients feel about their experience by asking for their feedback. Be sure to use an anonymous system (like Real Patient Ratings) to accurately gauge the needs and wants of your entire patient base.

Get more reviews

Who would you ask to write your content if you could ask anyone in the world? Your patients, of course!

It’s important to have reviews across a variety of trusted sources, including Google+ for Business, Yelp, RealSelf, and your own website. It’s also important that you allow truthful negative reviews to be included. (Why? Read about the blemish effect for more information)

To make the survey process painless and getting more reviews a breeze, Real Patient Ratings enables patients to easily write reviews during the survey process and delivers those reviews straight back to your website, and to our SEO-friendly online directory.