Tag Archives: google

Are you in a Penguin panic? A Google Penguin Recovery Guide for Plastic Surgeons

Last month’s “Penguin 2.0” Google algorithm update caused some plastic surgeons to lose rankings or even disappear from search results altogether.mobile-rankings-plummet

In a nutshell, the Penguin update caused a decrease in the importance of certain links and increased the value of content on your website.

RealPatientRatings was unaffected because our SEO strategy has always been 100% content-based, and our mission is only to help our members with their own SEO.

Have you ever worked with an SEO person or company that purchased links to your website on your behalf? How would you even know if you had?

If your website recently disappeared from the search results, it may have been Penguin at work.

5 things you need to know about Penguin:

penguin-head1. His name should really be Turtle

Because a turtle more accurately represents the principle of “slow and steady wins the race.” There’s no way to game the system here and there never has been.

2. Losing rankings as a result of Penguin is not the same as a penalty

You’re not in trouble, it’s just the result of a recalculation of the strength of your inbound links. Like that bad SEO had never been done in the first place. If you had a lot untrustworthy links pointing to your site, they are now worth nothing. Another website with more trusted links than yours is likely on top of the page now. (A penalty is much harder to correct and is the result of very bad behavior.)

3. Getting good links is hard, but not impossible

If you have a blog, you should be linking to your colleagues and they should be linking to you from original articles that you write. You should be answering questions and contributing on RealSelf.com. You should be included in legitimate business and professional websites, like your local Chamber, state plastic surgery society, plasticsurgery.org, surgery.org., et al. You should have a Youtube account and a Google+ Business page. All of these sources and many more add to your credibility and improve your rankings.

4. Remember that Google shows different results to different people

Searches vary greatly based on search terms, location, and personal search history. If the number of visitors to your website hasn’t changed much but your rankings appear different, don’t freak out! Most people find you by searching for your name, which won’t be affected by Penguin at all.

5. Do not fall for a sales pitch to “fix it” that sounds too good to be true

This is what caused the problems in the first place! You can fix it without spending a ton of money. Being the good guy does not always have to be time consuming, challenging, and expensive.

What should you do if the Penguin got you?

First, read Search Engine Journal’s recent article “Penguin 2.0: Your Roadmap to Recovery.” Take to heart the recommendation that you learn and understand the 3 pillars of SEO (content, links, and social media), and ensure your SEO plans incorporate all three pillars going forward. Focus only on quality and building value for your readers.

Here’s where RealPatientRatings can help.

The 3 pillars of SEO are easily and affordably delivered to you.

  1. Content: automatically publish reviews on your own website
  2. Links: valuable followed links to your website & social media pages
  3. Social media: Share your great reviews on Facebook and Twitter

If you have found yourself in a difficult situation because of the Penguin update, RealPatientRatings outbound links and content feeds will help you recover quickly. We are now and will always be a solid and trustworthy part of your web “neighborhood.”

More resources:

Don’t fear the Penguin (Google algorithm update)

I feel old today, in a good way.penguin-head

Early in my career I recall having week-long panic attacks when Google made even the slightest change to the algorithm. Last week’s Penguin 2.0 update is causing some plastic surgeons to lose rankings or even disappear from search results altogether.

I decided many years ago that I’d follow my instincts and only do “real” SEO…. this meant always writing original content, getting only real links the hard way, never taking shortcuts, and even losing clients who didn’t agree with my “be the turtle, not the hare” philosophy. I’m proud to say i’ve never bought a link in my life.

I just didn’t think real prospective patients would respond to phony content and if I was going to write content, darn it, it would be readable and interesting. I also believed from day one that nothing really mattered except conversions, and I wanted to create a relationship online that would generate GOOD leads for clients, not just any old leads.

turtle-this-is-me

Score one for the good guys!

For the better part of a decade, our competitors who just bought their way to the top using questionable tactics were neck-and-neck or even beating my clients. This was incredibly frustrating, especially in those rare cases where I had to say it’s just not possible to beat the bad guys.

Being the good guy is time consuming, challenging, and expensive. But today we’re vindicated a little by the second Penguin update, which instantly devalued thousands of the crappy links that helped the bad guys win for so long!

This is not a sales pitch. This is who we are… every website I’ve ever worked on has been done the hard way, and that includes RealPatientRatings. If you suffered losses in rankings from Penguin 1 or 2, our links and content feeds will help you and so help me, we will always be a solid and trustworthy part of your web “neighborhood.”

The word “real” is more than part of our business name, it’s also how we serve our members. Real data that helps practices grow, real reviews only from real patients, and real results.

The RPR Top 5: Great Articles About Improving The Plastic Surgery Patient Experience for June 2012

1. The New Google+ Local: Healthcare Not Invited to Participate

rpr-top5-logo

Jeff Segal, CEO of Medical Justice, explains how recent changes to Google’s local business review system will make it even harder for patients to post objective reviews of healthcare providers.

2. How to Write Emails that Sell (and that People Love to Read)

What is Infotainment and how can you use it in your email marketing to be more successful? Ben Settle shares 3 secrets to writing great marketing emails on Copyblogger.com.

3. Doctors Should Enlist “Brand Advocates” to Promote their Practice

RealSelf.com shares reasons why you need satisfied patients to be advocates for your practice, not just by writing reviews for you but by supporting your brand through social channels and word of mouth.

4. How Zagat and Google Create Reviews of Your Practice

Chris Brown at Rosemont Media explains the new review summary format and 30 point Zagat scale being used in Google + Business ratings and reviews.

5. Yelp Joins Bing Search Engine And Apple Maps – Ignore At Your Own Risk

Now that Yelp has partnered with both Bing and Apple to deliver content, it’s probably time to address your strategy for both increasing your presence on Yelp and building stable review content on other sites you can depend on. For plastic surgeons these sites are few and far between, but RealSelf, Real Patient Ratings, and a few others are out there.