|Just for fun, a lighthearted look at the process many doctors have gone through with the evolution of online reviews from patients. Feel free to share this infographic and use it however you wish! We just ask for proper credit. Need a printable size? Contact us with the form on the left.
Click to download a pdf version of this infographic
Graphic design: Kristina Kiser at RealPatientRatings
Why is getting patients to write reviews so challenging?
Truly authentic patient reviews for your Google My Business page and other sites like Yelp or Citysearch are hard to get, and even harder to keep.
Google’s recent changes prevent users from writing reviews anonymously, which is great for many businesses, but not so much for healthcare.
Why do patients respond so well to RealPatientRatings™?
The anonymity that RPR gives patients makes them feel comfortable sharing their true feelings and experiences. Our online survey only goes out to actual patients, and is sent within a consistent time frame following both surgery and consultation appointments, resulting in frequent new content for your website (and Google loves it!)
RealPatientRatings™ has surveyed nearly 4100 patients and generated over 2500 plastic surgery patient reviews with an average rating of 4.5 or higher for our members.
Want to learn more?
Read how RealPatientRatings™ supports your internet marketing through user-generated content, social media interaction, and proactive reputation management.
Click to read our patient reviews
You’re looking at the number of visitors since January 2011 who have arrived on a plastic surgeon’s website while searching for some combination of keywords that included the word “review.”
How did this happen? A combination of SEO tactics and external factors…
- The SEO team determined in late 2010 that patient reviews had arrived in the cosmetic surgery world and were here to stay, and that plastic surgeons had passed the “denial” phase
- Understanding that a real prospective patient isn’t searching for “testimonials,” the “testimonials” page was renamed “patient reviews”
- Google Adwords were purchased for a very low cost that included the word “reviews”
- Where you see the spike upward in April 2012, this is when the Real Patient Ratings content feeds were added to this website (and not even in a conspicuous location)
- Two months later, now that there are a lot of reviews to read for this practice, we’ll work with the practice to feature the review content in a place where more patients can read them
Why would you want real reviews on your own website?
We also learned that just in May 2012, of the 228 total conversions on this website, 42 (or almost 20%) of them read the reviews and stayed on the website a full minute longer.
Give the people what they want! You can try RPR free for 60 days.
Here’s a recap of internet marketing and patient experience articles from around the web that we either read or discovered in May 2012.
These five were so good, we had to share them with you again!
When done well, email marketing can be extremely effective at driving patients through the door. Check out these examples of great email marketing from Hubspot.
Digital Visitor presents statistics and reasons for why you should publish customer reviews on your website, both good and bad. Although this article is about consumer behavior travel, their reasons apply equally well to any medical or retail environment.
Why do Millenials trust people over brands? Learn why this age group won’t buy anything without seeking input from others first. Essential reading for any practice with patients under the age of 35!
Also, do not miss out on the full paper from Bazaarvoice. Absolutely fantastic!
A study by researchers at the Stanford Graduate School of Business and Tel Aviv University found that small doses of mildly negative information – a so-called blemishing effect – may actually strengthen a consumer’s positive impression of a product or service.
Why the seemingly minor details of a customer’s experience are so important and make the difference in retention and referral. SMG shares powerful insight into the importance of measuring the consumer’s experience with each touchpoint in your business.