Busting Myths Series

RealPatientRatings
Myth Busted!

Busting Myths with Marie Olesen

Separating Fact from Fiction

Myth #1: Bad reviews are a practice killer

Busted: In fact, blended 5-star reviews increase believability and accelerate consumer conversions

Real life isn’t always sunshine and happiness. That extends to our customers in real life. Consumers themselves experience both positive and negative interactions with products and services.

Researchers at the Stanford Graduate School of Business, in their now famous “Blemish effect” study, found that consumer trust increases when they can view a full rating distribution that includes small doses of negative information.

In fact, based on over 108,842 verified reviews at realpatientratings.com, we can validate the Stanford findings and reinforce the parallel to real life. The overwhelming responses are highly satisfied (77.25%) or satisfied (17.11%). That leaves about 5% (5.64%) of consumers who are neutral, dissatisfied or highly dissatisfied. Armed with these believable scores, consumers connect with the content and accelerate their buying process.

RealPatientRatings Distribution Widget

To understand consumer expectations, let’s look at how ratings and reviews are shown on 3 popular consumer sites often involving more complex purchases.

Amazon.com — Blue Ray player

  • ✓ Uses 5-star rating system
  • ✓ Shows rating details in full distribution
  • ✓ Identifies verified buyers
  • ✓ Provides sorting functions

Amazon.com Ratings and Reviews

Google.com / shopping — iPhone 6

  • ✓ Uses 5-star rating system
  • ✓ Shows rating details in full distribution
  • ✓ Identifies reviewers through vendor and customer identification
  • ✓ Provides sorting functions
  • ✓ Plus, defines key satisfaction criteria

Google.com Ratings and Reviews

Edmunds.com — Audi

  • ✓ Uses 5-star rating system
  • ✓ Shows rating details in full distribution
  • ✓ Identifies verified buyers
  • ✓ Provides sorting functions
  • ✓ Defines key satisfaction criteria
  • ✓ Plus, displays popular searches

Google.com Ratings and Reviews

Realpatientratings.com — Provider profile, Fred Hackney, MD

  • ✓ Uses 5-star rating system
  • ✓ Shows rating details in full distribution
  • ✓ Provides 100% verified reviews
  • ✓ Provides sorting functions
  • ✓ Includes key satisfaction criteria
  • ✓ Enables popular searches
  • ✓ Plus, expanded sorting options: reviewer demographics (age, gender, education, etc.)

RealPatient Ratings and Reviews

The myth is busted

Clearly, we need a distribution of 100% verified ratings and reviews that use a 5-star scale consistent with consumer expectations. When we do this, we help consumers make more informed choices, more quickly.

Your choice, your future

So you can sit on the sidelines and wonder where your next patient will come from. Or, you can gain competitive advantage by providing transparency about the quality of your patient experiences to consumers.

To discuss more, please call our team!
1.800.267.1228, ext. 1

RealPatientRatings - Marie Olesen Founder and Chief Patient Experience Officer