Last month’s “Penguin 2.0” Google algorithm update caused some plastic surgeons to lose rankings or even disappear from search results altogether.
In a nutshell, the Penguin update caused a decrease in the importance of certain links and increased the value of content on your website.
RealPatientRatings was unaffected because our SEO strategy has always been 100% content-based, and our mission is only to help our members with their own SEO.
Have you ever worked with an SEO person or company that purchased links to your website on your behalf? How would you even know if you had?
If your website recently disappeared from the search results, it may have been Penguin at work.
5 things you need to know about Penguin:
1. His name should really be Turtle
Because a turtle more accurately represents the principle of “slow and steady wins the race.” There’s no way to game the system here and there never has been.
2. Losing rankings as a result of Penguin is not the same as a penalty
You’re not in trouble, it’s just the result of a recalculation of the strength of your inbound links. Like that bad SEO had never been done in the first place. If you had a lot untrustworthy links pointing to your site, they are now worth nothing. Another website with more trusted links than yours is likely on top of the page now. (A penalty is much harder to correct and is the result of very bad behavior.)
3. Getting good links is hard, but not impossible
If you have a blog, you should be linking to your colleagues and they should be linking to you from original articles that you write. You should be answering questions and contributing on RealSelf.com. You should be included in legitimate business and professional websites, like your local Chamber, state plastic surgery society, plasticsurgery.org, surgery.org., et al. You should have a Youtube account and a Google+ Business page. All of these sources and many more add to your credibility and improve your rankings.
4. Remember that Google shows different results to different people
Searches vary greatly based on search terms, location, and personal search history. If the number of visitors to your website hasn’t changed much but your rankings appear different, don’t freak out! Most people find you by searching for your name, which won’t be affected by Penguin at all.
5. Do not fall for a sales pitch to “fix it” that sounds too good to be true
This is what caused the problems in the first place! You can fix it without spending a ton of money. Being the good guy does not always have to be time consuming, challenging, and expensive.
What should you do if the Penguin got you?
First, read Search Engine Journal’s recent article “Penguin 2.0: Your Roadmap to Recovery.” Take to heart the recommendation that you learn and understand the 3 pillars of SEO (content, links, and social media), and ensure your SEO plans incorporate all three pillars going forward. Focus only on quality and building value for your readers.
Here’s where RealPatientRatings can help.
The 3 pillars of SEO are easily and affordably delivered to you.
- Content: automatically publish reviews on your own website
- Links: valuable followed links to your website & social media pages
- Social media: Share your great reviews on Facebook and Twitter
If you have found yourself in a difficult situation because of the Penguin update, RealPatientRatings outbound links and content feeds will help you recover quickly. We are now and will always be a solid and trustworthy part of your web “neighborhood.”