Health 2.0* (also called Medicine 2.0) references 2-way interactions between medical providers and patients.
It’s a new world where patients not only consume content, but also create it through social media including ratings and reviews.
But you can’t just tack a “2.0” on the end of a title and call it “new and improved.”
The designation “2.0” indicates a significant change in how you relate to your patients and to the world.
*Infographic by Scott Shreeve, MD at Crossover Health
Are you a Plastic Surgeon 2.0? Take the quiz and find out
Enabling Two-Way Communication
- Is your own voice represented in your online presence?
- Do you use intelligent tools (like your blog, social media, and health-related websites you participate on) to deliver content to consumers?
- Do you continue to evolve quickly online and are you willing to try new ways of communicating with your patients?
- Do you promote and freely share content created by your patients, without editing or revising their true feelings?
- Do you integrate data and content (like RPR’s patient satisfaction data) including imperfections identified by your patients?
Monitoring and Managing Your Patient Experience
Do you have on-going feedback from your patients about service quality?
- Do you survey consistently?
- Do you ask questions that yield insights to improve your practice?
Do you benchmark your practice’s performance regionally and nationally?
- Is survey data available in real time?
- Can you access regional and national benchmarks yourself?
If most of your answers are YES, then you’re taking advantage of the 2.0 phenomenon. If not, these questions can be suggestions for how create a better patient experience and take better advantage of the Internet and social media.
What is Health 2.0?
Definition of Health 2.0 from Wikipedia: use of a specific set of Web tools (blogs, Podcasts, tagging, search, wikis, etc.) by actors in health care including doctors, patients, and scientists, using principles of open source and generation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education
An even better definition from Phillipa Kenneally, MD at the Entreprenurial MD: a “new concept of healthcare wherein all the constituents (patients, physicians, providers, and payers) focus on healthcare value (outcomes/price) and use competition at the medical condition level over the full cycle of care as the catalyst for improving the safety, efficiency, and quality of health care”.